Marketing vs statistics

Published: 04/10/2023

Compared to other traditional forms of advertising and promoting products and services, internet marketing has moved decisively ahead. It helps to maximise effectiveness through a universally accessible form and speed of reaching the target audience, following the trends of intuitiveness and automation.

The digitalisation of activities is multifaceted. It saves time and money, which is crucial for entrepreneurs when it comes to marketing activities.



It is worth assessing the relevance of individual marketing activities and keeping up with current trends. Statistics are a powerful tool and knowledge base for assessing the profitability of actions taken. They allow us to assess whether a particular form of advertising is of quantifiable benefit to our company. A person sees between 6,000 and 10,000 advertisements a day. We are inundated with a huge amount of information and advertising every year, so it is not surprising that the number of people who block ads is increasing, making it easier to browse the web.

Effective advertising is not only digital. The statistics clearly show that an investment in promotional items will yield a comparable return on investment. At the same time, it usually requires significantly less money. This allows companies to achieve a high level of exposure with a modest marketing budget. Business is all about building relationships. Of all the marketing activities, giving a gift stands out for one thing - the best emotional response from the recipient. Adopting such a strategy helps to build brand and customer trust and loyalty.



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