Published: 24/01/2024

The Fairtrade movement, a pillar of fair trade, is an ethical initiative with the overarching goal of reducing injustice in global trade. The introduction of Fairtrade certification is a step toward creating a fairer environment for producers in developing countries. In this article, we will focus on a detailed understanding of the essence of Fairtrade certification, looking at both its historical roots and the many benefits it brings to both producers and consumers around the world.


What is Fairtrade?


The Fairtrade movement originated as a reaction to the inequalities and exploitation in international trade that became apparent in the 1940s, particularly in the context of unfair treatment of agricultural producers in developing countries. Since then, the movement has transformed, taking various forms and expanding globally. Its central idea is the pursuit of social and economic justice.

Fairtrade International plays a key role as the main organization overseeing the certification. It is an international federation that develops certification standards, shapes trade policies and coordinates fair trade activities on a global scale. It works with a variety of partners, such as producers, companies, NGOs and consumers. In addition to Fairtrade International's activities, there are also local initiatives and organizations that are committed to promoting Fairtrade certification at the regional level, focusing on educating consumers, supporting local producers and building awareness of the benefits of participating in the Fairtrade movement.


What is Fairtrade certification?


Fairtrade certification, administered by Fairtrade International, is a key tool for implementing these values. By promoting fair prices for products, decent working conditions, and supporting the sustainable development of local communities, the certification aims to improve the livelihoods of producers. However, the movement's goals go beyond this to include educating consumers about the importance of an ethical approach to purchasing.


The Fairtrade certification process begins with agricultural producers who apply to obtain this prestigious mark. This is because there are strict criteria that they must meet in order to receive Fairtrade certification. Among the most important criteria are a commitment to sustainable production, elimination of forced child labor, protection of the environment, and fair and equitable terms of trade.

The producer must also be a member of an agricultural organization that meets Fairtrade guidelines for democratic governance structures and fair distribution of benefits among its members. Working conditions on plantations and farms are also an important element of Fairtrade certification. Workers must be treated fairly, without discrimination, and they must be guaranteed decent employment conditions. Fairtrade certification places a premium on the prohibition of forced labor and minimum wage standards. As part of Fairtrade certification, workers are also entitled to participate in decision-making processes and enjoy social benefits such as education and health care.

Our company is Fairtrade certified, and our personalized cotton bags are made in accordance with all the tenets of the certification.


The benefits of Fairtrade certification


Fairtrade certification focuses on improving working conditions on both plantations and farms, introducing strict standards for safety, hygiene and working hours. It prohibits forced labor, and workers must be treated with respect and equality, which translates not only into benefits for workers, but also improved production quality.

One of the key aspects of benefits for producers participating in the Fairtrade movement is that they are guaranteed fair prices for their products. Certification standards require minimum prices that cover production costs and allow producers to earn a fair wage. In addition, if market prices exceed the set minimum, producers receive a Fairtrade premium, which the community uses for development purposes.

For consumers, the Fairtrade certification provides reassurance that the product they buy is ethically produced. The Fairtrade logo is a guarantee of fair remuneration for producers and compliance with fair trade principles. This, in turn, builds consumer confidence in products bearing the symbol and makes shopping easier.

When choosing Fairtrade-certified products, consumers not only purchase high-quality items, but also support sustainable development initiatives. Fairtrade premiums donated to communities often fund educational projects, health services or local infrastructure development. In this way, the consumer becomes an active participant in supporting producer communities in developing countries, helping to improve the quality of life for many people.


How are Fairtrade products labeled?


The distinctive Fairtrade logo, consisting of a green ear of grain and a white figure with a raised hand, makes it easy to recognize certified products. In addition, a unique identifier on the products allows consumers to follow the path of an item from producer to purchase. The Fairtrade logo is not only an identification tool, but also a symbol of consumers' values and purchasing choices. When they see the logo on a product, they are assured that they are supporting fair trade conditions and helping to promote ethical production standards.

The significance of the logo goes beyond mere product identification, becoming an expression of consumers' solidarity with producers in developing countries. Their purchasing decisions are guided by social and environmental goals, as a result of a fuller knowledge of the history and reasons why a product has earned Fairtrade certification. This approach makes the consumer more aware of the impact their choices have on the global market.



How is Fairtrade certification different from other certifications?


In addition to Fairtrade, there are many other certifications related to sustainable trade practices, with each focusing on different aspects of production and social values. Examples include Organic, Rainforest Alliance, Global Organic Textile Standard (GOTS) and B Corp certification.

Organic certification ensures that products are grown without artificial pesticides, using organic practices. The Rainforest Alliance promotes sustainable agriculture and fair labor conditions, while GOTS focuses on organic fiber production in the textile industry. B Corp certification covers entire companies, committing them to high social and environmental standards. These certifications allow consumers to make informed choices according to their values.

Fairtrade certification distinguishes itself from other certifications related to sustainable trade practices through its unique approach to social and economic justice. Unlike many other certifications, Fairtrade focuses not only on the environmental aspects of production, but mainly on improving the living and working conditions of producers in developing countries.

The main goal of Fairtrade certification is to ensure fair prices for agricultural products and fair working conditions for producers. This means that the prices of products are set at a level that covers production costs and allows fair wages for farmers. In addition, if market prices exceed the set minimum, producers receive a Fairtrade premium, which the community decides how to use for development purposes.

Unlike some other certifications, Fairtrade focuses on a specific sector of production, mainly agricultural products such as coffee, tea, bananas or cocoa. This makes it easier for consumers to identify Fairtrade-certified products on store shelves. Ultimately, while other certifications also contribute to sustainable production, Fairtrade certification is distinguished by its strong focus on social and economic justice, making it attractive to consumers who want to support fair trading conditions in the global marketplace.




Fairtrade certification is key to global trade justice, benefiting producers through fair prices and working conditions. For consumers, it offers the certainty of an ethical purchase, increasing awareness and engagement. The Fairtrade movement has promising growth prospects, increasing consumer awareness and a growing number of participating producers. By supporting such initiatives, as consumers we can actively shape a more sustainable and fairer global economy.

We also encourage you to take a look at the rest of our offer, which includes promotional bags and a custom-printed kitchen apron.




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