In our Story of the Bag series, we showcase clients who prove that a cotton tote can be much more than just a carrier of a logo. This time, we’re heading to Innsbruck, where the Austrian agency Design Network partnered with us to create a project full of strategy, aesthetics, and a sense of place.
Design Network from Vienna is a branding agency that blends strategy, analysis, and creativity.
Their philosophy? Good design is long-term thinking.
The team developed their own Circle of Competence model, bringing together experts from different fields to create projects that combine precision and emotion.
One of the key areas of the company’s work is Design Match, an initiative aimed at pairing designers with brands—not only based on their portfolios but also considering personality, experience, and creative potential. All of this makes Design Network a company that fosters conscious growth, authentic relationships, and innovation—values that resonate strongly with us at Mart’s Bags as well.
As part of the campaign promoting their Interior Design Trends +25 report, Design Network created the TM01 cotton tote (310 g natural cotton).
The campaign slogan: “JOIN THE CLUB – LIMITED OFFER.”
The tote features an illustration of their headquarters in Innsbruck — a historic building that serves as the creative heart of the agency. Each print was made using screen printing, with attention to every detail.
For this project, the TM01 bag model was selected, made from high-quality 310g cotton in a natural color. The printing technique - screen printing - allowed every detail of the illustration depicting the company’s headquarters to be faithfully reproduced: a beautiful, historic townhouse in the heart of Innsbruck’s old town. This location holds special significance for the Design Network team - it is their creative hub, a space where new ideas are born and where history intertwines with a modern approach to design.
As Design Network representatives emphasize, the bag was meant to be more than just a promotional item.
It was intended to convey aesthetics, meaning, and emotion - and symbolically carry a piece of their world beyond the walls of their Vienna office. Mart’s Bags was chosen because our bags met all their requirements: they are eco-friendly, durable, precisely crafted, and offer extensive customization options - everything that matters in a conscious and strategic approach to design.
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“The bags became more than just promotional items — they are a visual extension of our creative philosophy.”
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Discover the story behind the bag. |
Pleased with the results of their first collaboration, the Design Network team returned to us with a new project for a client in the financial sector, VAORA. The graphic design was once again developed by the Design Network team, this time tailored to a completely different industry and audience - but with the same attention to detail, visual consistency, and quality craftsmanship.
It is proof that cotton bags can work for any industry — from creative to corporate.
For us, every bag is a medium of communication — connecting values, aesthetics, and brand identity.
Our collaboration with Design Network shows that even a simple product can become a statement of thoughtful design and responsible branding.
(Design Network, Innsbruck)
