Rebranding with Soul – An Ecological Approach to Design: Cotton Bags for the Adam Mickiewicz Institute

A Sweet History

It all began in the 19th century when the Warsaw we know today, along with its streets, was just beginning to take shape. During this time, a plot of land was designated where the building at No. 25 now stands, located between Marszałkowska and Mokotowska streets.

Over time, through numerous transformations and changes, the building fell into disrepair. It was subsequently leased to Bohdan Broniewski, who revitalized and expanded the property. He transformed it not only into a family estate but also into the headquarters of the Lublin Sugar Refineries Association.

Today, the Palace of the Sugar Manufacturers in Warsaw houses the Adam Mickiewicz Institute, established in 2000 as the Center for International Cultural Cooperation.

The Building's Interiors Played a Key Role in Selecting the Design Used in the Project

- The design directly reflects the flooring found on the first floor of the main hall in the building.

- The flooring, like the columns, stucco frames, and wooden balustrades, is one of the oldest preserved architectural elements of the structure.

The new branding in an ecological style

The Institute's authorities decided to use a fantastic ecological advertising medium: our cotton products. Their versatility and timeless design make them an exceptionally appealing marketing tool.

IAM chose a denim fabric that worked beautifully in combination with the elegance and craftsmanship of the selected graphic design. The look is completed with a high-quality external denim label, whose red color ties into the central theme. The Institute's rebranding can be admired not only on the cotton bag but also in the design of table runners and cushion covers.

A perfect blend of eco-friendly materials and timeless design.