Mart's bags x Wydawnictwo Otwarte

Books in Hand, Bags on Shoulders

Open Publishing is a company that has been at the forefront of the Polish publishing market for years. Their selection includes bestsellers, fascinating new releases, and themed book bundles. This time, they faced the challenge of promoting their new series, Moondrive, aimed at teenage girls. These are thrilling books that captivate young readers worldwide. The goal was to create not only a unique but also a practical form of promotion. And that's where we came in!

Challenge: How to Promote Books in an Eco-Friendly Way?

Open Publishing was looking for a bag that would not only be practical but also align with values promoting sustainability and care for the environment. The bags were to be distributed as part of the Moondrive series promotion during various literary events, as well as included with book bundles, making them an integral element of the marketing campaign.

The main challenge was to create a product that would capture the attention of young people while emphasizing the publishing house's eco-friendly approach. Two key aspects were crucial: style and functionality.

Eco-Friendly Bags – Our Mission

At Mart’s Bags, we believe that a cotton bag is not just a practical accessory but also a lifestyle statement. That’s why partnerships with companies like Open Publishing bring us great satisfaction—we can jointly pursue the mission of promoting eco-friendly solutions and caring for our planet.

Through this collaboration, we not only delivered a high-quality product but also supported the younger generation in protecting the environment. Together with Open Publishing, we created bags that carry books and values that are dear to us all.